Mirboo Norths’ new Market Money initiative

THE MIRBOO North Market team have given market lovers and shoppers another reason to come and shop in their town.

The team launched a Market Money initiative last month, where shoppers collect a ticket with every purchase they make and go in the draw to win $150 worth of Market Money tokens.

Committee member, Doug Park said the idea is an attempt to try and keep the market sustainable and growing.

“We want to get people outside our direct town and to make it worth their while to get in the car, come up and shop with us, and we want to give them something back.” 

The market has grown over the last two years as the team have spent time on improving the variety of stalls and relationships with stall holders. 

This has paid off and the market has grown from an average of fifty stall holders to an average of seventy. 

The stallholders that attend Mirboo North Market have been overwhelmingly supportive of the concept, said Doug.

“The issue for us, is that in a town of two and a half thousand people, there’s only so many dollars that people are going to spend at the market. We need to ensure that we align growth in stalls with the continued growth in customers.”

“That’s why rather than free coffee, we thought we’ve got to make it substantial.” 

It only takes one ticket to win $150 worth of Market Money which can only be spent at the market, but the more items bought mean more tickets and more chances of winning. 

Nearly 3000 tickets were received from shoppers in the first run of the new initiative in August.

With the first winner being Chloe Collin from Toongabbie - a fifty-minute drive from Mirboo North. 

“I only bought one ticket and I come for the cannelloni from Dine with a Difference - it’s so nice to be rewarded like this!” said Chloe, as posted on the markets Facebook page.

The Mirboo North Market is held on the last Saturday of each month with the next one falling on Saturday, September 30 from 8.30am.